In a business-to-business market, you need to show proof of past success to get more leads and sales. This is the most significant factor in a competitive lending market. If you want to sell to other businesses, this is especially important.
Creating case studies around concepts like unsecured loans for business or start-up loans for new businesses is one of the best ways to gain the trust you need to get new customers. It keeps in touch with the ones you already have. This is important for business growth and success in the long run.
A case study is a document that breaks down a customer's problem and shows how your company helped the customer solve the problem. The case study explains what the customer was able to accomplish by using your product or service.
It is a detailed look at the customer's problem and what happened as a result of the work your company did. It's not always necessary to explain "how to" do what you're selling; showing success is enough to make a deal.
Benefits of Case Study
1. Social Proof
Case studies often include a customer's name or the name of their company, as well as a testimonial in which the customer gives an honest review of their experience working with your business or service. This helps build social proof because it lets potential customers read about a customer's experience straight from the mouth of an existing customer.
2. Reusable Marketing Materials
Case studies are the marketing materials that your company can use over and over to promote itself and share with potential customers. You may use this on your website to get more people to apply for your unsecured loan for business service. This will let you get leads from people who sign up and keep in touch with them.
Google and other search engines will be able to find keywords in your case study if you post it on your website as a page or a blog post. This update will improve your website's ranking on search engines.
If your company's case study is shorter and doesn't go into as much detail, you can post it on your company's blog. Some businesses find writing their case studies as PDFs or white papers easier.
What to do to make a case study?
Case studies are easy to make. If you follow these steps, you'll be able to put together a really interesting case study without spending a lot of money:
1. Figure out the format of your case study
You could do a short case study and then write about what you found on your own blog. You could also turn one of your findings into an interactive ebook or workbook, or you could present them on white paper.
So, you first need to decide how your case study will be set up and what tools you will need to make it. Here are some types of case studies:
Blog Post Case Study: This is a shorter and more general case study that you are using as free content to post on your website to market your business and improve your website's search engine optimisation (SEO).
Case Study Video: You could also make it in a completely different way and use video to tell your story. You have the choice to do this. If you have an in-house video production team, this strategy could work well for you, especially when it comes to advertising on social media.
Infographic Case Study: Infographics charts are becoming more and more popular as a way to share facts and figures, as well as case studies. These work well on visual platforms like Instagram and Pinterest, and they may be a very appealing way to show what you've learned from your research.
2. Determine your case study goals
What exactly do you want to show the people who might buy from you? Which part of your business do you think should get the most of your attention and focus? Here are some possible goals for a case study that you can choose from:
- Getting more sales and money
- Making more sales
- Getting the firm's costs down as a whole
- Choose one thing you want to show that your company can do well (and has done well!)
3. Choose the best person for the job
Who among your clients has had the best results, and who among them would be willing to let you do a case study about how they worked with your company?
Even though it's not impossible to publish an anonymous case study, the best ones have real data like names, numbers, and customer testimonials. This is why it's important to talk to the customer first and get their permission before publishing the study.
When looking for the right person for a case study, there are a few things to keep in mind, such as:
- Your company has done some really amazing things.
- Customers or clients who came to you from one of your competitors
- People or brands that are well known and easy to recognise
- Customers who know much about what you do can talk about it in their quotes and testimonials.
Give a brief summary of your case study
After you've decided who you're going to research, what you'll learn, and how you'll present it, you can start to plan out your case study. Write down the following:
- Title: You might want to give your case study a name that draws attention to the most important parts.
- Executive Summary: An executive summary is a short paragraph that tells the audience what they should learn from the case study.
- A Brief Overview of the Subject: A short description of your case study will be about the person or organisation.
- Work You Did: In this section, you explain what your company did to reach those goals.
- Results: A section that talks about how your work turned out, including a quote from the person you studied.
Creating case studies may be hard, but their benefits to your business more than makeup for the trouble. You want your case study to successfully engage the audience and bring attention to the best parts of your business. Thus, you must ensure that your content asset is in good shape.